Paralyzed Veterans of America issued the following this week:
Paralyzed Veterans of America
 (Paralyzed Veterans) announced today that Penske Automotive Group will 
be supporting the veterans organization through a year-long fundraising 
campaign called “Service Matters”.
 Proceeds from the campaign will benefit Paralyzed Veterans’ Mission: 
ABLE, which ensures that severely injured veterans receive the jobs, 
care and benefits they’ve earned and deserve. 
“Paralyzed Veterans of America’s work for veterans is admirable and 
important,” said Robert H. Kurnick Jr., Penske Automotive Group 
President. “It’s an honor for Penske to be a part of this fundraising 
effort. Through this great partnership, we can continue to change lives 
of our American heroes and remind citizens, communities and ourselves, 
that service really does matter.”
Beginning today, through December 31, 2015, Penske Automotive Group 
will encourage customers to donate one dollar to Paralyzed Veterans of 
America when servicing a vehicle at a U.S. Penske Automotive Group 
dealership.  Penske Automotive Group will then match each donation up to
 $500,000.  
“As a nonprofit organization, every dollar raised on our behalf counts, and makes a difference in the life of a veteran,” said Al Kovach Jr.,
 national president of Paralyzed Veterans of America. “We thank Penske 
Automotive Group for joining our cause to support our most severely 
disabled veterans, and we look forward to seeing this partnership grow.”
Combined with Paralyzed Veterans’ engagement with Penske Truck 
Rental, this new campaign makes Penske Corporation the largest 
contributing corporate donor in this current fiscal year.
Currently, more than 44,000 American veterans live with paralysis; spinal cord injuries
 can cost up to $3 million per person in health care expenses and 
veterans benefits aren’t always guaranteed; and more than 85 percent of 
severely disabled veterans are currently unemployed. Paralyzed Veterans 
of America provides free programs and services to these veterans to help
 them live full and productive lives. 
To learn more about the campaign, please visit www.pva.org/PAGserves. 
veterans
 
